Unique YachtWrapping.
- Client
- Unique Yacht Wrapping
- Sector
- Marine business
- Services
- Website / SEO / Social / Paid Media
- Project
- Search, social and paid
The challenge
Unique Yacht Wrapping does exceptional work in one of yachting’s most visual trades. But like so many specialist marine businesses, its digital presence undersold it: hard to find in search, and a website that did not reflect the standard of the wraps themselves. In a market where owners and captains judge suppliers in seconds, that gap was costing real work.
What we did
A full rebuild across four fronts. A new website designed to showcase the work and convert visitors into quote requests. Search engine optimisation targeting the terms owners, captains and yards actually search. Social management built around the trade’s natural advantage: wrap reveals that people genuinely want to watch. And paid campaigns aimed tightly at the small audience that buys.
Headline figures.
3x
Organic search traffic
From around 250 sessions a month to 700 to 900
7,000+
Instagram followers
Up from 850, with reach as high as 120k a month
£40k to £80k
Quoted pipeline a month
From web enquiries alone
- Organic search traffic
- 250700 to 900sessions a month
- Keywords in Google’s top ten
- 20 to 30including yacht wrapping, boat wrap cost, superyacht vinyl wrap and marine wrapping UK
- "Yacht wrapping" in the UK
- Page twoTop threeresults
- Website enquiries
- 3 to 510 to 16a month
- Instagram followers
- 8507,000+reach up to 120k a month, engagement steady at 4 to 7 percent
- Direct messages
- 8 to 12enquiries a month
- Paid media
- 23 to 27leads a month at £30 to £35 each
Roughly 3x
Quoted pipeline of £40k to £80k a month
£800 a month across Google Search and Meta
The outcome
The numbers tell it best. Organic traffic climbed from around 250 sessions a month to 700 to 900, with 20 to 30 keywords now ranking in Google’s top ten and "yacht wrapping" itself moving from page two to the top three in the UK. Web enquiries rose from 3 to 5 a month to 10 to 16, feeding a quoted pipeline of £40k to £80k a month.
Social did its share of the lifting. Followers grew from 850 to over 7,000, monthly reach from around 8k to as much as 120k, and wrap-reveal content holds a 4 to 7 percent engagement rate. Direct messages alone now bring in 8 to 12 enquiries a month.
And the paid layer stayed lean: £800 a month across Google Search and Meta, returning 23 to 27 leads at £30 to £35 each.
